Tell us more about the Blaiz collection
We house a mix of merchandise from clothes, shoes, swimwear, bags and jewellery. We’ve got carved acrylic clutches hand made in Brazil, clothes from designers like Cecilia Prado, shoes from Brazil’s largest shoemakers Schutz and Arezzo, and a wide range of accessories, many of which we design ourselves. We’ll often visit our suppliers’ houses or factories to make adjustments for our Western audience. These people are so talented and inspiring and they create exceptional pieces.
Do you lean towards certain materials in your products?
I always search for high-quality pieces and keep the polyester count on the low side. Our customers want natural fabrics with flamboyant colours. For the summer we lean towards cottons; for winter, it’s wools and cashmere. And because high-quality material lasts longer our pieces can be enjoyed season after season.
We have a large assortment of jewellery because demand is consistently high. At the moment, we’re rather pearl and evil eye-heavy and have recently introduced handwoven statement earrings by Mercedes Salazar and Veemé, which are selling well. Our other bestsellers are the Brazilian beaded tassel earrings which are sold in the most beautiful colours.