Unreal Fur

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Unreal Fur is a Melbourne based, faux fur label brought to life in 2011 with a clear goal. Their mission is to end the use of real fur in the fashion industry, by providing the most in-vogue faux furs of the best quality in the world.

Unreal Fur is a proud vegan brand, with a loud voice on important messages like animal welfare, ethical practices in business, passion in art and love for each other. They also have a strong history of collaborating with other like-minded organisations, individuals and artists that share their general philosophy and attitude towards the future of fashion.