About Us

Our Story
The Blaiz woman is confident and inspired by something unique. She wants a piece of the Latin American spirit to circulate around her, and she wants to stand out.
Blaiz is a celebration of daring and spirited, emerging Latin American voices. Initially established as a creative concept store on Chelsea’s iconic Kings Road in 2015 by founder & owner Stephanie Margaronis Mordehachvili, following her numerous trips to the continent, Blaiz has developed into the leading online destination for the fashion-forward, sustainably-minded woman.  
With in-house collections and select designers radiating vivacious colours and textures that are a testimony to the South American continent, every piece tells a story. Each and every item is created with enduring, premium quality materials that will grace wardrobes for years to come, all whilst supporting worthwhile causes and encouraging developing talent and tradition across South America.
Run by women, for women.